Which computer program is used to play ads and PSAs?

Which computer program is used to play ads and PSAs?

• A. Audacity
• B. Rivendell
• C. Pro Tools
• D. VLC

Answer: (B)

Playout of ads and PSAs is handled by software that can schedule, queue, and automatically trigger content at precise times. Rivendell is a radio automation platform built for this purpose—stations use it to schedule commercials and public service announcements, manage the playback order, and integrate with the studio hardware to ensure timely, unattended airings. Audacity focuses on editing audio, Pro Tools on production and recording, and VLC is just a general media player, none of which provide the broadcast automation and scheduling features needed for ads and PSAs.

Playout of ads and PSAs is handled by software that can schedule, queue, and automatically trigger content at precise times. Rivendell is a radio automation platform built for this purpose—stations use it to schedule commercials and public service announcements, manage the playback order, and integrate with the studio hardware to ensure timely, unattended airings. Audacity focuses on editing audio, Pro Tools on production and recording, and VLC is just a general media player, none of which provide the broadcast automation and scheduling features needed for ads and PSAs.